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Some customers find difficulty in using the web to place an order; some are not IT literate others just need reassurance from the company. By having well trained call handling agents available 24 hours per day to manage this eventuality you will find a decrease in shopping cart abandonment rates and an increase in successful sales. Due to bad press, dealing with an unknown company, concern for losing money and a fear of everything technical, many people need to provide credit card payments vocally so that they can gain some reassurance in the sale. Let them, why make it difficult to do business, be aware that in today’s competitive business environment you need all the business you can get. Unfortunately there are so many companies that make it hard for people to spend their money with them – why?
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